Yellow background, happy woman in sunglasses

This Summer Your Business Will Shine

Preliminary economic data from US Federal Government is showing a spectacular recovery with an estimated growth of 6.4% GDP for the first quarter of 2021. Additionally, other sources estimate that consumer spending is skyrocketing at 10.7 in Q1 of 2021.

That is good news for your small business because it means that the average consumer is now spending more money than it was a year ago and the trend is upward.

Here we share some tips with you to make your business shine to the eyes of your prospects and clients and be part of this strong demand for products and services. Please remember the old saying “Locals like to buy from locals.”

Yellow background, happy woman in sunglasses

 

Diversify your offerings to suit the local community during the hot summer months. Summer represents a great opportunity to provide new items in your store that reflect the season. If your business is part of the service industry, offer to meet your clients in local hotspots that that are more convenient so they may avoid the travel. In addition to experiencing and supporting a new local business, you also get to engage your clients in a new way!

Offer “Local Discounts” for the local community to reward them for shopping local. Feel free to unleash your imagination and promote your business with coupons, discounts, and special offers to locals using your traditional channels and your business social media accounts.

Summer is hot and ice cream parlors and similar venues turn into popular spaces during the summer for people trying to refresh with a cold treat during the hot months. Your business can benefit from this trend if you collaborate up with a local ice cream shop to offer coupons per every purchase in your store.

The Summer is here and your business will shine with increased sales and profits!

NAILING YOUR ELEVATOR PITCH

An elevator pitch can help you build your confidence in business settings and provide you with the tools you need to introduce yourself and clearly talk about your business, goals, and skills. Take the time to perfect your elevator pitch and give yourself the flexibility to adjust as needed. When your pitch is done right, you can leverage it to help introduce yourself to business connections or potential partners in a compelling way.

MARKETING TACTICS TO HELP SMALL BUSINESSES SUCCEED

Whether you’ve been in business for 6 months or 15 years, marketing your business is necessary in order to get customers through the door. The time to think about your marketing strategy is always and should be revisited often. Writing out your marketing plan is a great way to help keep you on track and is also useful to keep you accountable. You should also update your marketing plan every year to make sure that your strategies are fresh and effective.