NAILING YOUR ELEVATOR PITCH

An elevator pitch can help you build your confidence in business settings and provide you with the tools you need to introduce yourself and clearly talk about your business, goals, and skills. Take the time to perfect your elevator pitch and give yourself the flexibility to adjust as needed. When your pitch is done right, you can leverage it to help introduce yourself to business connections or potential partners in a compelling way.

MARKETING TACTICS TO HELP SMALL BUSINESSES SUCCEED

Whether you’ve been in business for 6 months or 15 years, marketing your business is necessary in order to get customers through the door. The time to think about your marketing strategy is always and should be revisited often. Writing out your marketing plan is a great way to help keep you on track and is also useful to keep you accountable. You should also update your marketing plan every year to make sure that your strategies are fresh and effective.